Israeli company, SodaStream; who make carbonated drinks and were bought by PepsiCo earlier this year for over £3 billion, is reportedly creating a new manufacturing plant in Gaza.
Daniel Birnbaum, the CEO of SodaStream told the Globes business conference that the company, which already has a diverse workforce of Jews and Arabs, is seeking to expand that.
Birnbaum has made it a point of pride that the operation he runs is evidence that coexistence and cooperation are indeed possible, and that other companies should implement SodaStream’s model of respect and cooperation so as to a foster economic peace between Israel and the Palestinians.
Mr Birnbaum together with PepsiCo’s CEO Ramon Laguarta said that the new project, will see the founding of a manufacturing facility in Gaza- “we want the people of Gaza to have jobs, real jobs, because where there is prosperity, there can be peace,” Birnbaum said.
